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How to define your pricing strategy
How to determine your prices - classical models
Cost-based pricing (6:35)
Market based pricing (4:26)
Price as a positionning tool (4:13)
Demand-based pricing (3:48)
Price based on your auto-evaluation (3:50)
What is drip pricing? (3:52)
How to charge
Payment options (4:46)
Should you offer financing (6:11)
Using price as a tool
Using rebates (4:37)
Using loss-leaders (4:10)
What amount to use (2:50)
When should you increase your prices (3:02)
Is lowering prices a good idea? (2:22)
International sales
Protecting against currency variations (2:56)
Is lowering prices a good idea?
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