How to define your pricing strategy

What and how to charge for your products and services

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One of the most difficult variables to define in your marketing strategy is the price. At what price should you sell your products or services? Should you define your prices on your costs? On what the competition is selling? Reduce your prices to get market share? Should you reduce your prices, is it easy to go back up later? What impact does my payment options have on my costs? Do I charge all at once or in several stages?

Here are some of the questions for which we will provide answers during this training.


In this course you will learn:
- Classical pricing models;
- How to position yourself in the market with a winning pricing strategy;
- How to structure your pricing if you sell large amounts;
- What are the payment options?
- If there is an advantage to having a quick payment, and can you offer incentive to promote it?
- If you collect payment before rendering the service.


Professionals, self-employed and small business owners.

Your Instructor

Stéphane Elmaleh-Riel (En)
Stéphane Elmaleh-Riel (En)

Stéphane Elmaleh Riel is a born entrepreneur. In his 25 years of working experience, for 18 of them, he was self-employed.

He holds an MBA in marketing and business strategy from HEC-Montreal and a B.Ed from McGill University. Since his career beginnings, he has worked in marketing.

In an ever changing world, he has over 18 years experience in e-marketing; as early as 1998, he was managing a transactional website in which, during this time, generated more than 80% of new sales.

When he started, he worked for one of the better known trademarks in Canada: Kodiak. At that time, the company was extending its brand. Partnerships were established with prominent companies for the use of the Kodiak name on their apparels. Sub-brands were also created to protect the brand’s value and at the same time, the discount stores were given the brand notoriety that they were looking for.

Subsequently, he was involved in the launch of more than 15 businesses or divisions for himself or as a business consultant. These ventures included a regional chain in Mexico.

It is this experience and more that he bring with him as a trainer.

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!