The term branding is increasingly used, but what is it? Is it important for you and your sole proprietorship company? More and more people are self-employed. They like the freedom of being their own boss. But how do you go about promoting yourself? How do you get clients? How can you differentiate yourself from your competitors in the marketplace?
This course will answer those questions.
In this course you will learn:
- how to determine your unique offer?
- how to tell your story;
- how to choose your name;
- how to determine your visual identity;
- how to determine what price you should sell at;
- how to select your place of business;
- what your communication tools should be;
- which social media platforms you should be on;
- which marketing activities you should do;
- how to use freebies to promote yourself.
Professionals, self-employed and small business owners.
Stéphane Elmaleh Riel is a born entrepreneur. In his 25 years of working experience, for 18 of them, he was self-employed.
He holds an MBA in marketing and business strategy from HEC-Montreal and a B.Ed from McGill University. Since his career beginnings, he has worked in marketing.
In an ever changing world, he has over 18 years experience in e-marketing; as early as 1998, he was managing a transactional website in which, during this time, generated more than 80% of new sales.
When he started, he worked for one of the better known trademarks in Canada: Kodiak. At that time, the company was extending its brand. Partnerships were established with prominent companies for the use of the Kodiak name on their apparels. Sub-brands were also created to protect the brand’s value and at the same time, the discount stores were given the brand notoriety that they were looking for.
Subsequently, he was involved in the launch of more than 15 businesses or divisions for himself or as a business consultant. These ventures included a regional chain in Mexico.
It is this experience and more that he bring with him as a trainer.